In 2018, Johnson & Johnson Vision wanted to bring their inaugural Vision Run to life during the 36th Congress of the European Society of Cataract and Refractive Surgeons (ESCRS) in Vienna, Austria.
Using the red and white of both the Johnson & Johnson Vision brand (and the Austrian flag), I designed and produced artwork for the 5K arch, breaktape, stage backdrop, shirts, bibs, mesh and additional promotional materials.
Designing at this scale has become my expertise over the past few years. I enjoy respectfully pushing the boundaries of design while staying within a corporate brand identity.
Over 120 people ran and walked through Vienna's Prater Park and raised over $2,000 for the Eye Care Foundation.
