The Works Seattle is a local Seattle small business that offers hands-on craft classes and DIY kits. In 2022, The Works wanted to tighten up their kit branding, creating a family of colorful kits with more consistency, while still allowing each kit to have its own personality.
I redesigned their kit packaging from inside out, including their kit insert that contains detailed (and sometimes illustrated) instructions, and created a color system for the expansion of their future kits. The Works now offers over 10 DIY kits with a cohesive, eye-catching look.
"Alyssa has been instrumental in elevating the quality of our DIY kit packaging, designing over 10 sleeves and corresponding inserts in 2023 alone. She has an amazing eye for color palette, always coming up with innovative color solutions to our new kit ideas. She was a quick implementer and responsive to changes."
Kellie Phelan, CEO and Founder, The Works Seattle
